To rid the oceans of plastic, we need to not only clean up what is already out there but also stop new plastic from entering the ocean. Working together with government leaders, individuals, and private organizations, our goal is to tackle the most polluting rivers globally.  

In addition to our work in the Great Pacific Garbage Patch, we deploy river-based Interceptor solutions which fit into local waste management infrastructures. Our project in Kingston Harbour, Jamaica, was the first to feature multiple Interceptors in one city and laid the groundwork for a more efficient and comprehensive approach to intercept plastic before it reaches the ocean: the 30 Cities Program.

Our 30 Cities Program shifts the attention from single rivers to entire urban areas with multiple polluted waterways. This program is expected to reduce the amount of plastic flowing into the ocean from rivers globally by up to a third and provide an opportunity for local communities, whose health and livelihoods are impacted by plastic pollution, to reclaim their environment. 

Alongside intercepting new plastic, the 30 Cities Program also removes debris from nearby coasts, mangroves, and coral reefs through data-driven coastal sweeps.  This enables us to achieve long-term impact, which includes the restoration of fish nursery habitats, boosting coastal tourism, and strengthening natural storm surge defenses.  

To guarantee the lasting impact of the program, we work closely with local authorities and organizations to develop pathways for future improvements to waste management infrastructure, create local jobs, raise awareness, and other capacity-building activities. 

As part of the 30 Cities Program, a number of cities has already being announced. New cities will be announced as preparations for deployment are confirmed.  

At The Ocean Cleanup we are using smart technologies and innovative research to identify the best solution for each city’s waterways and help local communities reclaim their environment. We undertake comprehensive data-gathering efforts which span the course of the rivers we deploy in. 

To do this we use a range of technologies including drones, GPS trackers, in-house developed remote sensing cameras, and timelapse surveys which provide a wealth of information about the river, its dynamics, and how plastic pollution interacts with it. This data informs the type of approach we must take, which solution to use, and where our Interceptors need to be deployed for maximum impact.  

Once deployed, our research focuses on monitoring not just the performance of the Interceptor, but the composition of the trash we recover and what it can tell us about pollution sources. By sorting and analyzing the trash, we can identify what waste is entering the waterway, the pathways it takes before we intercept it, and what actions we can take alongside local partners to further reduce plastic pollution at scale. 

No two rivers are the same. Factors like river width, depth, flow speed, debris composition, seasonality, and tides all have a major influence on the success of a river intervention. To tackle different types of scenarios, we have a family of technology solutions to choose from, ranging from high tech to low tech. Besides the ones listed below, we investigate the most suitable and effective ways to intercept plastic in other rivers on a case-by-case evaluation, and more solutions will be added to our portfolio.

Coastal Sweeps 

A large amount of the plastic waste that enters the ocean from land finds itself trapped in near-shore or coastal ecosystems such as beaches, gullies, mangroves, seagrass meadows, and coral reefs. These environments, apart from being critical biodiversity habitats, are directly tied to the health and livelihoods of local communities.   

Coastal sweeps are data-driven cleanups of polluted areas downstream of our Interceptor projects. Carried out alongside the local community, these coastal sweeps are intended to record and remove as much legacy plastic and other waste from the area as possible.   

These coastal sweeps are a major step towards restoring the local environment on our 30-cities program as they address the legacy trash which has already been accumulating on shores. They re-establish fish nursery habitats, boost coastal tourism, and strengthen natural storm surge defenses.