How does The Ocean Cleanup tailor its approach across different cultural and environmental contexts?

At the moment, The Ocean Cleanup is active in 9 different countries, with many more to come. As no country, city or river is the same, our work requires a good understanding of the context that we are operating in. Our local collaborators bring deep understanding of cultural and contextual nuances, ensuring our approach is respectful and effective. This boils down to three main questions: Who are we impacting? How are we impacting them? And just as importantly—how are these communities impacting our operations? Through community engagement, we strive for positive outcomes for nearby communities by actively involving them in our projects and operations. Ensuring that those who may be affected are both informed and included helps build local ownership, supporting the long-term sustainability and success of the project.